Alexandra Elsener - Founder & CEO
Hello, I'm Alexandra. I have a corporate fashion background which included fashion buying and visual merchandising. My previous boutique store featured namely unknown designers, but I knew I wanted to do something more personal and with a bigger purpose As my mentor and biggest supporter, my husband was the one who encouraged me to pursue my own fashion and lifestyle brand.
I knew that I wanted to create a lifestyle fashion business that would make my customers feel unique and meaningful when wearing my new brand. Therefore, the Alexa K brand focuses on celebrating the indomitable women who share the wolf spirit - Intelligence, Integrity, and Independence.
When I'm not running Alexa K, my other passions include music, interior design, fashion and my Weimaraner George who keeps me fit and in good spirits.
Hello, I'm Alexandra. I have a corporate fashion background which included fashion buying and visual merchandising. My previous boutique store featured namely unknown designers, but I knew I wanted to do something more personal and with a bigger purpose As my mentor and biggest supporter, my husband was the one who encouraged me to pursue my own fashion and lifestyle brand.
I knew that I wanted to create a lifestyle fashion business that would make my customers feel unique and meaningful when wearing my new brand. Therefore, the Alexa K brand focuses on celebrating the indomitable women who share the wolf spirit - Intelligence, Integrity, and Independence.
When I'm not running Alexa K, my other passions include music, interior design, fashion and my Weimaraner George who keeps me fit and in good spirits.
Rameshwar Chawla - Web & Graphic Design
Hi! I am Rameshwar Chawla, an avid reader, father of 1, Bauhaus fan and a freelance graphic designer based in Delhi, India.
For my work for Alexa K, I have created a premium website and web graphics that enriched the already unique concept of their passion for wolf conservation and getting inspired by wolf spirit. I approach every project as an opportunity to create something unique and thought-provoking; whether through brand identity, packaging, or campaign execution. I love this brand, love its spirit. :)
Hi! I am Rameshwar Chawla, an avid reader, father of 1, Bauhaus fan and a freelance graphic designer based in Delhi, India.
For my work for Alexa K, I have created a premium website and web graphics that enriched the already unique concept of their passion for wolf conservation and getting inspired by wolf spirit. I approach every project as an opportunity to create something unique and thought-provoking; whether through brand identity, packaging, or campaign execution. I love this brand, love its spirit. :)
Alexander Häusler - Finance & Controlling
Hi, I'm the finance guy. Having worked in two fashion startups as well as a Swiss bank, I'm currently combining these two worlds and help Alexa K keep its finances and business strategies on track. So in many ways, I'm the stereotypically boring Swiss accountant...
But is there a life outside of numbers and spreadsheets? As I'm rather reluctant to any physical activity which goes beyond walking speed, I'm limited to playing golf and hiking. The only exception: Skiing and snowboarding – being Swiss, it would almost be considered treason not to engage in our national sport.
Hi, I'm the finance guy. Having worked in two fashion startups as well as a Swiss bank, I'm currently combining these two worlds and help Alexa K keep its finances and business strategies on track. So in many ways, I'm the stereotypically boring Swiss accountant...
But is there a life outside of numbers and spreadsheets? As I'm rather reluctant to any physical activity which goes beyond walking speed, I'm limited to playing golf and hiking. The only exception: Skiing and snowboarding – being Swiss, it would almost be considered treason not to engage in our national sport.
Jessie Crozier - Social Media & PR Manager
Hi! I’m Jessie, an edgy, spur of the moment, fun loving gal from Canada. I have a rather eclectic professional background, having worked in the radio broadcasting industry, as well as a corporate office setting. Now, I am living the dream, managing Social Media and PR for a brand that I can truly stand behind as a fierce woman, wife, sister, and mother of an equally strong 1 year old girl. I’ve worked in the marketing industry for 10 years now and can’t wait to bring my knowledge and experiences to life with the Alexa K brand.
When I am not working, I am living life to the fullest. Experiencing as much as I can from concerts and live events, to spending quality time in my country home, with the best family I could ask for.
Hi! I’m Jessie, an edgy, spur of the moment, fun loving gal from Canada. I have a rather eclectic professional background, having worked in the radio broadcasting industry, as well as a corporate office setting. Now, I am living the dream, managing Social Media and PR for a brand that I can truly stand behind as a fierce woman, wife, sister, and mother of an equally strong 1 year old girl. I’ve worked in the marketing industry for 10 years now and can’t wait to bring my knowledge and experiences to life with the Alexa K brand.
When I am not working, I am living life to the fullest. Experiencing as much as I can from concerts and live events, to spending quality time in my country home, with the best family I could ask for.
