Neima Sitawi

This week we interviewed Neima Sitawi, the beautiful creator of self titled luxury fashion boutique “NEIMASITAWI” out of Bologna, Italy. Not only is Neima a designer of all things couture, she is a lover of language - speaking English, French, Italian, Chinese and currently learning German & Spanish.

She’s a designer, she’s a business woman, she’s an artist, and she is truly… an Alexa K Woman!

​Describe yourself using 4 words.
Creative, collaborative, communicative , intellectual

What makes you an Alexa K Woman? How would you define yourself?
I’m strong, ambitious and full of not only ideas but also the tactical capability and resourcefulness to execute and realize these dreams.

What three items would you never leave home without?
My integrity, a credit card and a Hermes scarf!

How do you define your personal style?
Timeless, feminine and with nuanced references to history or literature

What are you inspired by, or what motivates you?
I'm inspired by love, goodness and elegance.

What woman/women do you admire, or who inspires you? (Still alive or not)
Maya Angelou.  I love her strength and grace despite her hardships and adversity. This is something that is  often not recognized by society. Life can be very hard and challenges will come. We have a choice to rise above it all with our intellect, our craft and our beauty or to lose our composure and let the dark underbelly of human society effect us. It is challenging to keep ones composure but in the end it can be very rewarding.

Where does your personal inspiration come from?
Mostly from  film noir and old Italian or french films. Otherwise, from characters in my books.

What is one thing that most people would be surprised to know about you?
That I speak Chinese.

Imagine that you were featured on the cover of an international magazine in the year 2020, what would the title of your feature article say or be about?
"Style and the art of timelessness"

What new ventures/events/plans are you looking forward to for the rest of this year?
Designing a full collection for Madame X in Singapore, -launching my first 360 style workshop on Singapore. Decorating my new chateau and vineyard  in Bordeaux, France and entering a new joint venture with my top Chinese client.

Where do you see yourself and/or your career in the next 5 years?
Designing and styling for private and exclusive clients out of the new property in Saint Emilion and hopefully producing my first bottle of wine!!

What is your favorite quote or what is a statement/mantra you try to live by?
"Simplicity is the ultimate sophistication" - Leonardo Da Vinci

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