March was definitely a busy, yet exciting month of activities for the Alexa K brand.
Wolf & Badger opened their first U.S. retail location in Soho, New York and had a “Store Opening” event on March 22nd. This was exciting for us as we would be one of the original brands to have been carried in this new store. We also could celebrate the fact that Alexa K is now sold in the New York! We are so excited to introduce new customers to the Alexa K brand and can’t wait to see how well we are received in New York.
Our new tank at the Wolf & Badger Soho location.
Wolf & Badger Soho, NY “Store Opening” event.
We are also in the works of updating our lookbook and a new fashion film for the Alexa K brand. The backdrop for the photoshoot took place at the “enchanted” Abney Park in London, UK. It had great scenery to capture the essence of our Wolf Spirit jewelry. Our photoshoot team were all dedicated to making sure everything went smoothly that day. Our model Elisa was such a great sport, and was open to any direction Raex the photographer gave her so that he could capture the best shots.
The team consisted of:
Photographer: Raex Murillo
Model: Elisa Bellone
Make-up/Hair: Marah Pilego-Garcia
Lastly, the major activity that happened in March was the “Meet the Designer” Alexa K event at the Wolf & Badger retail store in Notting Hill, London on March 25th. Customers were invited to enjoy an afternoon of shopping the jewelry collection, meeting designer Alexandra, and enjoying drinks and light refreshments.